Autumn is often seen as a turning point in the property calendar. The school term has started, holidays are out of the way, and many buyers and sellers begin planning their next move before the year ends. But is autumn 2025 a smart time to sell your home?
With the UK property market navigating high interest rates, cost-of-living pressures and ongoing uncertainty in the economy, making the right move at the right time matters more than ever. At Ellis & Co, we’ve analysed market data, buyer behaviour and pricing trends to help you understand if now is the time to act.
Here’s what you need to know.
What’s happening in the property market this autumn?
The latest Rightmove House Price Index (September 2025) reports that national asking prices have seen a modest 1.1% increase compared to August, with annual growth sitting at 0.6%. Meanwhile, Zoopla’s House Price Index suggests that while buyer demand is lower than last year, it remains steady in key urban areas, including London suburbs, where affordability is still a major driver.
In many parts of the capital, Ellis & Co branches have reported a consistent level of buyer interest through late summer, particularly for well-priced flats and family homes. Demand is still strongest in zones 3 to 6, where better value per square foot continues to attract first-time buyers and upsizers.
Mortgage rates, although higher than their 2021-22 lows, have stabilised in recent months. This has given buyers more confidence to re-enter the market after sitting on the fence earlier in the year. Some lenders are even introducing slightly more competitive products as inflation begins to ease, boosting affordability for certain buyer groups.
Overall, autumn 2025 presents a cautiously optimistic picture. While we’re not seeing the boom of recent years, the market is more balanced — and that can work in your favour if you’re planning to sell.
Is autumn traditionally a good time to sell?
Autumn has always been a solid selling season. After the summer holidays, serious buyers return to the market with renewed focus. Many are motivated to complete their purchase before Christmas, especially if they’re relocating, upsizing or have children in school.
Unlike spring, which can be crowded with listings, autumn often has less stock — meaning less competition for your home. Gardens still look well-kept, daylight hours are manageable, and homes feel cosy and inviting. These subtle advantages can make a big difference when marketing your property.
According to Rightmove, properties listed in September and October consistently sell faster than those listed in November or December. Homes listed early in the season also attract better online engagement, with more page views and enquiries in the first 14 days.
So if you’re ready to list, there’s a clear advantage to acting before winter sets in.
What are buyers looking for this season?
In 2025, buyer priorities have evolved. With affordability under pressure and energy bills still a concern, buyers are being more selective. They’re not just looking for a good price — they’re looking for long-term value and low running costs.
Some of the most sought-after features this autumn include:
- Energy efficiency: Homes with EPC ratings of C or above are in higher demand, particularly among younger buyers and families. Upgrades like insulation, double glazing and modern boilers are worth highlighting in your listing.
- Homeworking space: A separate room or flexible layout that allows for a home office is a strong selling point.
- Connectivity: Good broadband speed and mobile signal are essential, especially in suburban and outer-London areas.
- Proximity to transport and amenities: Quick access to train or tube stations, local high streets, schools and green space remains key.
For sellers, this means preparing your home to appeal to modern buyer needs. That might involve small upgrades, presenting your home well for photos, and including clear details about local amenities in your listing.
How has pricing changed – and what does that mean for sellers?
Over the past year, asking prices have remained fairly steady overall, but there are clear differences between property types and areas.
According to Zoopla, larger homes in higher price brackets have seen more modest interest, as affordability caps many buyers. However, flats and terraced homes in outer boroughs have shown resilience, supported by continued demand from first-time buyers and professionals.
In London, Ellis & Co agents have seen:
- Sellers achieving close to asking price when the property is realistically priced and well presented
- Longer selling times for homes priced above market expectations
- Faster sales for properties in good condition with energy-efficient features or desirable locations
The message is clear: overpricing in autumn can lead to missed opportunities. With most buyers aiming to complete before Christmas, a property that lingers on the market risks being overlooked when winter hits.
What about competition from other sellers this autumn?
Stock levels across much of the country remain relatively low compared to historical norms. In fact, Rightmove reported a 5% drop in new listings in Q3 2025 compared to the same period last year.
This reduced competition can benefit sellers, especially those listing early in the season. With fewer similar homes available, yours has a better chance of standing out.
To maximise this advantage, we recommend:
- Professional photography: Bright, high-resolution images taken in good light make a big difference
- Energy-efficient upgrades: Even small details like LED lighting or a smart thermostat can be highlighted
- Lifestyle-focused descriptions: Buyers are buying into a home, not just a building — so make it feel like somewhere they can live
An experienced local agent like Ellis & Co knows how to position your home for the right audience at the right time.
The Ellis & Co view – who should consider selling this autumn?
Autumn 2025 is shaping up to be a good time to sell for:
- Sellers with time-sensitive plans: If you’re relocating, upsizing, or downsizing before the new year, there’s still time to complete
- Landlords thinking of exiting the market: With rental reforms on the horizon, some landlords may benefit from selling now while buyer demand remains steady
- Homeowners with well-maintained, move-in-ready properties: These are performing particularly well across London and the Home Counties
We also advise acting this autumn if:
- Your home has recently been improved or made more energy-efficient
- You’re in a high-demand school catchment area
- You’re in a good position to move quickly, helping you stand out to serious buyers
Not ready to sell yet? Here’s how to prepare for 2026
Even if you’re not planning to move this year, it’s never too early to prepare. Here are a few steps to get ahead of the curve:
- Book a free property valuation: Knowing your current property value helps you plan ahead and understand your equity position. You can book one here.
- Identify areas for improvement: Simple updates like repainting, fixing minor issues, or refreshing kerb appeal can all add value
- Gather your paperwork: EPC, boiler service records, warranties and building certificates all help buyers feel more confident
- Stay informed: Keep an eye on the market through your local Ellis & Co branch or sign up for alerts
Our team is happy to offer advice, even if you’re not selling straight away.
Conclusion
Autumn 2025 presents a strong opportunity for sellers who are prepared, motivated and working with the right local agent. With steady buyer demand, realistic pricing and less competition in the market, now could be the time to make your next move.
Whether you’re ready to list your home today or just beginning to explore your options, the team at Ellis & Co is here to help you make a confident decision.
Book your free property valuation today and find out what your home could be worth.
